On the sugar trail

On the sugar trail
1945Maxi starts importing sugar from European countries
1974During the big energy and sugar crisis, Maxi increases its shares on the Italian market, becoming the main private importer and trader in Italy
1977Maxi enters the retail market with 1 kg packets of sugar. The Union Zuccheri packaging centre for 1 kg packets opens in Albizzate (VA)
1998Maxi invests in service and product quality and is the first company in the sector to obtain the ISO 9001 quality seal
2007Maxi establishes a joint venture with the main European sugar company - Südzucker AG - and faces the EU agricultural-political reform
2008Maxi becomes the leading Italian sugar trader, covering approximately 25% of the domestic market
2010Maxi strengthens its role further and widens its range with sugar from third countries.

Currently, Maxi satisfies over a third of domestic demand